A great Izea?
From my understanding, Izea is the parent company of PayPerPost. As a Pay-per-postie, I'm not oblivious to the mainstream criticism that PayPerPost has faced in the past, with many people being concerned about the dilution of the blogosphere thanks to blog posts essentially shilling for companies they're not necessarily endorsing, but are being paid by to talk about products and services. There's also concern on the impact that taking PayPerPost opportunities could have on bloggers' Google PageRank. I haven't been one of those affected by the PR crash that some bloggers have experienced (caused by them being tagged as spammy/non-important by Google), but I can understand the calls for a different measure of the effective 'rank' of blogs.
Step in IZEARanks.com, then. It's offering a new measure to show how much traffic a blog gets, and in the long run, how much money advertisers should be paying for opportunities for certain blogs. It's a great idea for advertisers, and will allow them to get a much better return on investment (due to uninfluential blogs being weeded out, and not being offered opportunities), but bad for up-and-coming bloggers, who may end up failing to be offered any sort of profitable product or service to blog about. Time will tell as to whether casual bloggers will lose out thanks to the adoption of the RealRank measure.
- 7th February, 2008
- Hype, Payperpost, and Blogging.
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